To our fellow WMR Chapters: What are your strategies for pricing your programs and setting sponsorship goals? Do you use dues to offset program costs, including staff time and operations cost allocation to those programs, or do programs have to be self-sustaining (no dues subsidy)? We are exploring ways to be less reliant on dues revenue at AIA Colorado. ASAE benchmarking data says that on average associations are now only 30% reliant on dues as a source of revenue.